Sports   (Talk about balls here.)

You can't swap grounds for revenue reasons anymore.
It doesn't make sense to limit the amount of away fans to a smaller section if the demand from the travelling club is for a bigger quota and the rest of the ground isn't going to be fully allocated and there are no safety issues.
It looks better for the telly if the stand the camera is pointing at most of the time is full, and it was only when Latics got into the Prem that they moved away fans from the East Stand and starting putting them behind the goal anyway.