General   (General discussion, talk about anything.)

Aren't Tesco missing a trick here?

Aldi have regularly held well publicised events where they have shown that in blind taste tests, consumers have rated Aldi own brand as superior to the big name brands with which they compete.

So where are the in store promotional teams, having shoppers sample the competing offers, and helping people to switch from Heinz to a preferred own brand alternative?

Mind, we will have to find a new way of funding commercial TV broadcasting if there is much movement away from purchasing brand recognition items which command a hefty price premium.