General   (General discussion, talk about anything.)

Advert on TV (Just!) is STILL saying, "Washing machines live longer with Calgon", even though Which has recently published research to show that THEY DO NOT!

I have nothing against Calgon. I use it because my tap water is extremely hard. It comes from underground source, and initially fell as rain on limestone ( Wolds)

But aforementioned report concludes Calgon does reduce build up of limescale, but for most users, the accumulated limescale, in its absence, is not sufficient to reduce the longevity of the machine!

It goes on to say putting the spend on Calgon towards the cost of machine replacement is more economical for most people.

So much then for TV ads being legal, decent and HONEST!

I have complained in the past to Advertising Standards (not, about Calgon), and have come to the conclusion they enforce standards not according to the veracity of the advert's content, but according to WHOM the miscreant advertiser happens to be. Just one more example of one law for one, and another for the rest of us!