Handbags   (The sad, the bad and the ugly. Non-productive stuff here.)

Petals, not buds.

To that end, Brown, then 48, and his mold-maker, Tim Socier, who's deft at computer-assisted design, came up with a valve that's a little silicone dome with right-angled slits cut in its top. When the bottle's sides were pressed, the dome's slits opened like flower petals and released the contents. When the pressing stopped, the air sucked back into the dome caused it to retract and the slits to shut.

Ketchup spit - 'serum'

The top-down bottle doesn't leak, thanks to a variant of Brown's patented valve. It won't spew ketchup spit - which Heinz calls "serum" - thanks to an ingenious little grooved trap that runs around the cap. It collects serum and remixes it into dispensed ketchup as it comes out.

Flatulence down!

Even flatulence is down. As Wayne Cleary, Heinz's manager of packaging systems, put it: "The product is at the opening, if stored correctly. You're not waiting for the product to come down to the opening with the air and all."

From here


Nothing about the accuracy of the squirting aim, or dog incidents.