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SHAPE Campaign Hits the Road Running
Friday 16th November, 2007

SHAPE Campaign Hits the Road Running
Richard Powell (Wigan Council‘s Children's and Young People's Services), Ian Harrison (Wigan Council’s Neighbourhood Services), Lynne Calvert (Ashton Leigh and Wigan Primary Care Trust) and Nick Colledge (Wigan Leisure and Culture Trust) launching th

The campaign to get Wigan Borough on the move is quickly gathering pace.

The SHAPE (Sport Health and Physical Education) hotline has been buzzing with calls since the campaign’s launch in September and now SHAPE has hit the road with a new bus advertising campaign to encourage more people to get physically active.

First National bus services across the borough are carrying the campaign’s slogan ‘Love Life – Get in SHAPE’ in a bid to spread the message as far and wide as possible.

The first buses have now been launched and are currently driving the message home across all four corners of the borough. Wigan Leisure and Culture Trust Sport and Health Manager Nick Colledge joined colleagues from Wigan Council and Ashton Leigh and Wigan Primary Care Trust to see the first bus hit the road.

Nick said: “It is imperative that we encourage people from all areas of the borough to try and make a difference to their lifestyles. We launched SHAPE with a run from Pennington Flash to Haigh Hall and we are now looking at other creative ways to get the message to all of the borough’s residents the bus campaign is just one of them. Ultimately we want people to be aware of the benefits of leading a healthy lifestyle and that the SHAPE team are on hand to help.”

SHAPE is the brainchild of a group of organisations working in partnership to improve the health, well-being and quality of life for residents of the borough.

The key partners in the project are Wigan Council, Wigan Leisure and Culture Trust, Ashton, Leigh and Wigan Primary Care Trust and Wigan Borough Sports Council. The challenge is to get the number of people taking part in regular physical activity in the borough increased by 3,000 per year for the next five years.

To find out more about SHAPE contact the hotline on 01942 488481 or visit www.wlct.org/SHAPE.

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