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Lancs Sweet Company aims to bring home the bacon
Friday 5th July, 2013

A Lancashire company is hoping to bring home the bacon with a novel range of food products and a marketing campaign involving food fans from all over the world.

Wigan and Newton le Willows based confectionery company Connie’s Kitchen have produced a very unique flavour for their latest fudge and sweets drops made at their headquarters in Billinge – it’s bacon!

And creator and owner Andy Baxendale reckons customers will soon make it a best seller – it’s already a huge hit in America.

“It might seem an odd combination, but believe me it really works”, said Andy “You just have to try them .The bacon taste is very good indeed.We are always on the lookout for the next big thing and this is a quality Lancashire product with a twist”.

Connie’s Kitchen – named after founder Constance Winifred Dickinson who was born in Orrell in 1908 - specialises in handmade traditional confectionery trading under their banner “Naturally Indulgent” and with a sweet shop in Earlestown, Newton-le-Willows. The bacon sweets join the company’s product range including their bestselling Winter Nips, Butter Tablets, Lancashire Mint Cake, Bakewell Tart Fudge and Cough Candy.

“The tasty bacon fudge will tantalise your taste buds all the time not just for breakfast”, added Andy, who set up Connie’s Kitchen five years ago using recipes which have been passed down to him through the generations.

The new bacon flavoured products are being marketed by Preston based Rosetta Brands headed by managing director Nick Comer who has brought together a range of top North West artisan companies and is marketing the food alliance via his website www.rosettabrands.com.

Rosetta chose Andy specifically to ask him if he could produce the bacon flavoured fudge and sweet drops.

Nick said :” The idea came about when we were looking to extend the range of our online activity .We wanted high quality locally sourced products and Andy’s company fits the bill perfectly”.

“We have a reputation for selling unusual products and wanted to bring something different to the food sector both in the UK and abroad and that was when the idea of bacon flavoured sweets came up. We think the world is ready for them and they are already hugely popular in the USA .We approached Connie’s Kitchen who said they would be very happy to develop the brand and add it to their already substantial portfolio of products.”

The food initiative is also being supported by the successful Made in Lancashire network based at Myerscough College, Bilsborrow near Preston which was set up over ten years ago promote a “Think, Buy and Eat Local ethos” with producers, retailers and consumers alike.

Rosetta aim to take local artisan products under the Made in Lancashire, Cumbria and Yorkshire brands to the global marketplace via their online sites working in partnership to create a greater impact and economic benefit to all concerned.

“We can showcase the best of local produce and make it available to a worldwide market”, said Nick.

The company is also breaking new ground using the social media “crowdfunding” site Kickstarter based in New York and California to get Lancashire products global attention with food fans worldwide pledging their support for new creative ventures.

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