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“Wrap It, Bin It” Ince Boy Hits the Airwaves
Friday 20th November, 2009

“Wrap It, Bin It” Ince Boy Hits the Airwaves
Pupils Oliver Watt, Michael Hughes (winner) Robyn Gordon and Rebecca James. With them are Wish FM’s Chris Milow, Ian Mitchell from 'Helping Hands' (who supply litter pickers) and Nick Burdekin from Wigan Council.

The blight of discarded chewing gum is an all too common sight on the borough’s streets, costing council tax payers thousands to clear up after those who won’t dispose of their gum properly.

There’s an £80 fine for anyone caught, but council officers recognise that the best message is to get people to wrap up their gum and bin it tidily.

And it’s a message which young Michael Hughes from Ince CE Primary has set to music!

The Ince nine year old is the winner of the council’s recent competition, run with Wish FM, to educate pupils about gum litter and how youngsters can be taught good habits if they want to chew.

Council officers led classes for over 700 borough pupils and later over 60 of them wrote in to the radio station with musical messages about gum. Michael Hughes’ ‘Wrap Rap’ was chosen as the best by judges at Wish FM.

“So my name is Michael Hughes - and I don’t like it on my shoes,” goes Michael’s song, which was professionally produced in a recording studio. “I go to school and check my boot, I’m standing in some ’Juicy Fruit’!”

Jill Hyde, school head teacher, says: “I am very proud of Michael for winning this on behalf of our school. We were all keen to get involved in this important message.” Miss Hyde’s school also received £100 of vouchers as part of the prize from Helping Hands, the litter picking equipment people.

The council’s environment champion, Cllr David Molyneux, adds: “This is fantastic news for everyone at Ince CE. It’s important to provide education about the problems that chewing gum litter causes. Don’t forget that dropping litter of any kind can lead to an £80 fine. Well done to the pupils for taking the message on board.”

The council’s environmental education team regularly work with pupils to promote awareness of litter as well as promoting flower and tree planting, recycling and other eco messages. They also work with community groups, volunteers and other public service bodies to improve the borough’s street scene.

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