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A Litter Free Wish
Wednesday 2nd September, 2009

A Litter Free Wish
Stuart Naylor (pictured with his daughter Zoe, and Wish FM’s Chris Milow with Wigan Council’s Nick Burdekin and Ellen Belshaw)

The council’s vehicle litter campaign has taken to the air!

On the airwaves of Wish FM, presenter Chris Milow has been running a competition to raise awareness of the problem of rubbish thrown from cars.

The breakfast presenter said, "It was great that so many people went online to pledge to stay litter free. Seeing people throw litter out of cars is something that irritates me beyond belief and I felt it was important to be able to play some part in helping to reduce the amount of rubbish on our roads." Chris invited some of the winners to the radio station this week.

Some 700,000 bags worth of rubbish are cleared from our roads each year, at a cost to council tax payers of £667,000. In the borough, the council has been reminding drivers and their passengers about the issue with a series of messages on council vehicles, bus shelters and posters.

Cllr David Molyneux, the council's environment champion, says: “I’d like to thank Wish FM and the public for their support. Littering is against the law and carries a fine of £80. Please do the right thing and put your rubbish in a bin. It is only by working together that we can achieve positive changes and help to keep our borough tidy.”

Wish FM’s campaign to raise awareness of the problems of vehicle litter involved a competition where listeners had to guess the identity of 5 mystery celebrities by the contents of their car litter bin. The prizes included an array of CDs, DVDs, luxury beauty products, MP3 players and a car litter bin. To support the campaign, listeners were also asked to sign an online pledge agreeing to dispose of their litter responsibly and as a thank you each received a reusable 'bag for life'.

If you would like to support the campaign by signing a pledge, please log on to www.wigan.gov.uk/vehiclelitter for more information.

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