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A link about puns:

Many see puns as cheap humour, one-liners, or groaners ...

Others, like the writer Jonathan Swift, see them as a challenging art form :

'Punning is an art of harmonious jingling upon words which, passing in at the ears, excites a titillary motion in those parts;
and this, being conveyed by the animal spirits into the muscles of the face, raises the cockles of the heart.'

*A challenge to ww'ers to make a pun about links.*